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What can a lender do to bring in new business? It used to be so easy – simply lower your rates and watch the new business roll in, and when your funds are used up, increase the rates to turn off the tap.

Aaron Strutt, of Trinity Financial, told Mortgage Strategy magazine: “The banks and building societies are under pressure to hit their lending targets, even in this challenging market, and there is now a huge amount of competition.” 

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