More than 100,000 price reductions recorded across the UK housing market in April
More than 100,000 price reductions were recorded across the UK housing market in April, marking the highest figure for any April since 2019, according to new data from TwentyEA.
The analytics firm reported that 104,794 price drops were made last month, pushing the total number of reductions in 2025 to nearly 388,000. This represents a 20.6% rise year-on-year and is the highest total the firm has recorded over this period.
Despite the increase in volume, the overall rate of price reductions—defined as the proportion of listings with at least one price cut—has remained relatively stable. In 2025 so far, 38.0% of listings have included at least one reduction, compared with 38.4% in 2024. TwentyEA noted that the rise in raw numbers is largely due to an increase in the volume of properties for sale.
The latest House Price Index from Rightmove shows the average price of property coming to the market rose by 0.6% on a monthly basis at the start of May and by 1.2% annually to £379,517. Despite asking prices hitting a new record high, this is the slowest rate of growth since 2016.
Anthony Emmerson, director of Trinity Financial, says: “Some house sellers might be prepared to reduce their prices to secure a timely sale, but many are holding off for the highest price. This really is area-specific data because lots of our clients are buying properties where there is high demand."
Changes in reduction rates have varied by region and price band. While most price brackets saw lower rates of reduction, properties priced over £1 million were the exception, with a 2.0 percentage point rise compared with last year. Regionally, only Inner London and the South West have seen an uptick in the proportion of listings undergoing price cuts—by 1.4 and 0.6 percentage points respectively.
Source: Moneyweek, Mortgage Strategy and Property Reporter
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The information contained within was correct at the time of publication but is subject to change.
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